Cast your mind back ten years. While 2006 may not seem like such a distant memory, in the world of online booking tools, those 10 years could be considered a lifetime. At that time, online adoption was becoming well established in the USA, however it was still a relatively new phenomenon across Europe. As we entered the economic downturn of 2008, this area of our industry was given a huge boost. As companies cut costs from every angle, travel managers sought opportunities to work smarter with their Travel Management Company. With this desire to reduce costs, came an opportunity to enable travellers to book online as a key mobiliser. As a result, we saw efficiencies brought to the booking process; with travellers having instant access to a range of content in a controlled environment. It also struck a customer service cord, as it enabled travellers (who were already booking their own personal travel) to feel empowered and accountable for their business travel. Read more
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