Internet Of Things (IoT) is changing the way we live and as we are in the year 2019, we are about to observe an important shift in the IoT marketing industry. Many organizations have accepted the advantages it has shown across many different verticals. This year is going to be a pivotal year in this segment and till 2020 it is calculated that more than 30 billion IoT devices will be a part of organizations and households around the globe. Let’s now glance over a few important trends that will be making their presence felt in IoT marketing: Big Data Will Be Major: With more connected devices, companies will have access to a huge amount of data. And with such a large number of data being generated, marketing professionals will be able to understand their customers and the purchasing behavior or demand patterns at every level.
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