Gartner forecasted that only 0.01% of mobile phone applications would be financially productive throughout the last few years. The mobile app industry is bursting with projects and starters are seriously focusing at digital products through the eye of smartphones. It is creating a huge uproar that looks like a smokescreen. The dark side of highly predictable failure indicates the need to iron out before many things, before kick-starting a mobile application development project into process. The primary reason behind the total failure of mobile apps is due to the incapability to changing the approach from an enterprise website to mobile apps. Keeping the development plans aside, there are important issues already with mobile app concept creators. They fail many times to read the minds of the target market. It is necessary to read their mind, their requirements, and then develop strategies to exceed expectations from the mobile app.
Source: Mobileapptelligence
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