One out of five users abandon a mobile app after their first use. This effectually means that 20% of users of apps have reason to find the offerings inappropriate or of little value to meet their specific user needs. This painful statistic describes the problem faced by users and businesses alike. And this is where Google looks to have pulled a rabbit out of its hat, with the Instant App.
Users are more likely to abandon an app if the functionalities were misread or confusing. Decisions are changes in hindsight. Google’s Instant App is the little bridge that gives users the power of hindsight, without having to go through the entire cycle of downloading-installation. Users get to check out a few specific features that is at the heart of their requirements without downloading the full app. This amazing feature TRY before USE is ONLY applicable to the native android applications. Read the full article
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