Mobile app deep linking is the process where you can use a URL to link pages or specific locations within your mobile application. The purpose of this is to offer the users with suitable information and data, which can be done via emails, notifications, SMS, social media, etc. Deep linking mainly drives user engagement. Let’s explain this with an example. Say you want your users to be directed from a particular page in your app to your company’s Twitter page. If you do not use deep linking, you are left with few options. First, the users can click a button that is shown on your app page, which will launch a mobile browser.
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